Corporate Brand Identity for Property Development Firm

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L'abac Empreendimentos

Year & Location
2018, Santa Maria, Brazil.

Assignment
Visual Identity, Logo Design, Stationery, Brand Guidelines, and More.

L'abac Empreendimento embodies the fusion of youthful energy and the seasoned expertise of a team with over 20 years of experience in constructing commercial buildings in Santa Maria. With a rich portfolio of projects contributing to the city's development, L'abac Empreendimento stands as a beacon of innovation and reliability in the construction industry. For this project, Musen Design had the privilege of crafting the brand identity for L'abac Empreendimento. The task involved developing a visual identity and logo that encapsulated the essence of the brand.

Embracing a monochromatic palette of black and white, the brand exudes sophistication and timelessness.

The logo, centered around the letter "L" as the initial of the brand, features a minimalist design that conveys strength and solidity. The typography, characterized by its modern, sans-serif, bold, and geometric style, complements the logo, adding a touch of contemporary elegance to the brand identity.

The result is a brand identity that reflects L'abac Empreendimento's commitment to excellence and innovation in the construction industry.

Musen Design's collaboration with L'abac Empreendimento culminated in a visual identity that resonates with the brand's values and communicates its essence to its audience, setting it apart in the competitive real estate market.